With movie
theaters offering a variety of premium formats, audiences often now have
choices beyond what film to watch. In the recent years, we have seen rise in
online debates over whether to see a film in IMAX or Dolby Digital, 2D or 3D,
dine-in or not, recliner or regular
seats. CJ 4DPLEX has
made the decision-making even more difficult, offering two additional premium
formats to choose from. While their 4DX has been around longer and is more
well-known, ScreenX is an even more recent innovation in the efforts toward a
more immersive cinematic experience. ScreenX is similar to IMAX in some ways,
but with the image being wider instead of taller. However, this description
alone doesn’t do the experience justice. While IMAX may give you additional
screen/image look at, ScreenX is more about utilizing peripheral vision in
order to feel as though you are inside the film. I think a more apt description
would be to compare it to 3D, without the need for glasses or the use of cheap
gimmicks.
