With movie
theaters offering a variety of premium formats, audiences often now have
choices beyond what film to watch. In the recent years, we have seen rise in
online debates over whether to see a film in IMAX or Dolby Digital, 2D or 3D,
dine-in or not, recliner or regular
seats. CJ 4DPLEX has
made the decision-making even more difficult, offering two additional premium
formats to choose from. While their 4DX has been around longer and is more
well-known, ScreenX is an even more recent innovation in the efforts toward a
more immersive cinematic experience. ScreenX is similar to IMAX in some ways,
but with the image being wider instead of taller. However, this description
alone doesn’t do the experience justice. While IMAX may give you additional
screen/image look at, ScreenX is more about utilizing peripheral vision in
order to feel as though you are inside the film. I think a more apt description
would be to compare it to 3D, without the need for glasses or the use of cheap
gimmicks.
But what
exactly is ScreenX? It claims to be the world’s first multi-projection system
used in a theater setting, though I believe there is some precedent for this in
film history. Cinerama premiered in 1952 as a widescreen process that used
three synchronized 35 mm projectors to create a 146-degree field of vision.
They were projected onto a special curved screen in the still running Cinerama
Dome. ScreenX offers a 270-degree panoramic viewing experience, and they don’t
rely on a curved screen at all. Instead, ScreenX theaters expand the image
directly onto the side walls, which they call “Wings.” These special walls are
specifically created with a fabric that allows the projected images to match
the center screen. That center screen will play the film as you would see it in
any theater, while the images put on the side walls by up to twelve laser
digital projectors are made up of specially created material to match the color
and brightness of the screen.
As is also often common with IMAX, only
specific scenes are given the additional material, while the rest of the film
just utilizes the center screen, as one would normally expect from their
theater experience. As impressive as it is when those side walls light up, it
is also has the unintentional effect of reminding audiences that they are
watching a movie. It is ironic that the arrival and departure of this immersive
experience actually has the opposite effect, and may take some audiences out of
the story. Here’s where Birds of Prey really shines in this
format. Clearly modeled after Marvel’s highly successful Deadpool franchise, Birds of Prey wants you to be aware that you are watching a movie.
Narrator Harley Quinn (Margot Robbie, returning to the role she made her own in
Suicide Squad) talks directly to the
audience, and seems to have control over the non-diegetic material. In other
words, the film’s style attempts to put the audience into the head of Harley,
and the additional material ScreenX adds just enhances this effect.
Past ScreenX films I have viewed
simply utilize the wings to expand the image within the film, so that you see
details and action beyond the frame. This is very effective in world-building
shots in sci-fi and fantasy, as well as creating more immersive action
sequences. While Birds of Prey does
this as well, the ScreenX content really shines when it is allowed to insert
content that is thematic and non-diegetic, seeming to be an extension of the
thoughts that Harley is narrating to us throughout the film. These added visual
treats and gags layer the already excessively hyperactive storytelling for a
wholly unique viewing experience. For instance, when Harley imagines a halo
over a character she sees as a savior, the theater wings also flash a pair of
literal wings (of the angel variety). You may be able to see the IMAX formatting
when the films are released on disc, but a ScreenX theater is the only way to
experience Birds of Prey this way.
Even without the postmodern approach
to storytelling, Birds of Prey has
seamless ScreenX transitions. What I mean is, when the film goes from having content
on the wings to not, or vice versa, it is never as jarring as some of my past
ScreenX experiences. The transitions happen on beats that feel natural.
Occasionally content will flash for just a brief moment, for impact. Other
times it fades away without distracting from the film’s plot. Overall, this
felt like something created by the filmmakers themselves. In fact, I ended up
liking the film more than I think I would have in a standard theater viewing
experience.
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